CBS News overstates the importance of a presidential election poll

Posted on August 22, 2012 by

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During the “CBS Evening News” tonight, anchor Scott Pelley (pictured) said, “New poll numbers give us a good sense of where the race is.” Pelley was referring to a Quinnipiac/New York Times/CBS News presidential survey.

We have to refer to that as shaky journalism at best. One poll is not very significant since results of different ones are often not the same, some by quite a bit. We don’t know who wrote that story but it should have been edited, in our opinion, to say the results MAY “give us a sense (not necessarily a good sense) of where the race is.”

We think that though it may seem like a minor point, it is important to maintain the credibility of any news organization.

Posted in: 2012 Election, Media